SECC white paper highlights successful programs, services for US residential electric customers
In a consumer-centric white paper released this week, the Smart Energy Consumer Collaborative (SECC) laid out electricity providers’ programs and services throughout the United States that have benefited their residential customers.
Identifying and Meeting Consumer Needs also showed the example of a modern customer, ready to engage in energy and possessing of high expectations. Through a meta-analysis of 2019 consumer research, the paper also determined segmentation remains essential in the modern, digital world, energy engagement must be addressed at both societal and individual levels, and education remains a strategic path for electric companies to engage with their consumers.
Among the highlighted programs and services were an environmentally focused education campaign, an electric vehicle rate plan, online shopping platforms, and a demand response program complete with gifts. Such programs were plucked from investor-owned utilities, electric cooperatives, and municipal utilities throughout the country, from Cobb EMC to Ameren Illinois, ComEd, DTE Energy, Hawaiian Electric, and others.
The paper sought to put each of its major points in context through the examples of those programs and services.
