New research shows increased awareness of smart energy technologies
New research from the Smart Energy Consumer Collaborative (SECC) shows that North American consumers are making the connection between smart energy technologies – including electric vehicles, smart home devices, and energy-efficient products – and combatting climate change.
SECC’s research revealed a strong influence of environmental concern on energy consumers’ interests, behaviors, and motivations. The organization’s 2021 State of the Consumer highlights the major themes that emerged from SECC’s 2020 consumer research, which included a report on consumer interest in beneficial electrification, video interviews with consumers during the height of the COVID-19 pandemic, and an in-depth look at lower-income consumers.
Six major themes emerged from this research. Specifically, it found that consumers are making the connection between smart energy and slowing climate change. The research also revealed that consumers across all segments are interested in smart energy-enabled products. Further, it showed that lower-income consumers are keenly interested in smart energy and the environment.
However, it also found that consumers need more tools for assessing programs and technologies. Also, the research said that consumers look to their utilities for support as they deal with the impact of COVID-19. Finally, SECC learned that education and engagement are essential to realizing the promise of beneficial electrification and AMI.
The research team is hosting a free webinar on the report’s main findings on March 30 at 1 p.m. (ET).
