FirstEnergy launches “You First” campaign, energy management website
FirstEnergy Corp. introduced this week its new “You First” campaign, which includes a new site to help customers manage their energy use and explore information about new energy technologies.
The site, www.youfirstenergy.com, includes energy management tools and information about smart technologies, energy-efficiency programs and bill-payment services such as eBill and text alerts. It also provides links to information about products and services available from a customer’s local utility, such as home repair services with payment plans.
“Today’s consumers are expecting more from the companies they work with, and that includes their energy provider,” Gretchan Sekulich, vice president of communications and branding at FirstEnergy, said. “At FirstEnergy, we’re prioritizing the things that matter most to our customers by helping them save money, increase energy efficiency and improve the value of their homes.”
The company has also launched digital “You First” advertisements, which feature people putting others first and highlights how FirstEnergy seeks to deliver added value and convenience for its customers. The ads also encourage customers to visit the “You First” website.
FirstEnergy will soon launch radio, television and billboard advertising as well throughout its service territories in Ohio, Pennsylvania, West Virginia, Maryland and New Jersey. The campaign will run through September 2017.
